“in honor of this partnership, The Green Sage is doing a “Flash Match” with Wild South – they will match dollar-for-dollar all donations to Wild South up to $1,000″
Green Sage Cafe Press Release
Asheville, North Carolina
Monday, May 5 2014
For Immediate Release
Renovation as Innovation: The New Green Sage Cafe
The Green Sage Coffeehouse & Cafe has been a hub for sustainably minded and health conscious individuals in Asheville. The restaurant is opening a new location, launching a new menu and refining it’s brand. Owners Roger Derrough and Randy Talley are continuing their commitment to innovation and sustainable practices as thought leaders in the Green restaurant field. Their goal is to be the first restaurant with three certified green locations in the area.
**The new Cafe will open on Mother’s Day with a VIP private event on Friday night to benefit Wild South, a long-time partner of The Green Sage. Wild South is a regional conservation group working to inspire people to enjoy, value and protect the wild character and natural legacy of the South. The Green Sage and Wild South are proud partners, aligning in philosophy for a cleaner, greener world that values our wild places. And in honor of this partnership, The Green Sage is doing a “Flash Match” with Wild South – they will match dollar-for-dollar all donations to Wild South up to $1,000 . This partnership exemplifies true business-nonprofit collaboration and support for the wilds!
The new brand is Green Sage Cafe; the name change signifies a commitment to serve nourishing food to the community. Green Sage Cafe has adopted a brand promise “Nourishing Life”. Chef Kim Austin has refreshed the menu with the idea of nutrient density in mind. Making classic natural food dishes with nourishing, organic, local and natural ingredients is the heart of the brand. All the locations will be rolling out the new menu this week. The Green Sage Cafe nourishes the planet through sustainable practices and the new location is no exception.
The location has many beautiful sustainable upgrades. The most notable is the emerald green awning which is made from five photovoltaic solar panels that offset the power for 109 led lights many from CREE lighting a North Carolina company expert in LED technology.. The lighting is beautiful, ceramicist Ross Edwards of Spruce Pine, NC designed custom porcelain lamp shades for the center of the dining room. The booths from the old store were refinished and the cabints, tables and trim were made from 100 year old reclaimed barn wood. The previous restaurants have used solar to heat water. This restaurant has a dishwasher that uses the heat from washing dishes to create the next gallon of hot water. A complete list of all the innovation and sustainable practices will be available on the new website www.greensagecafe.com launching soon.
The new location at the Westgate Shopping Center exit 3B off 240 is convenient to North Asheville, West Asheville and East Asheville. The new location is double the size with 110 seats and a covered outdoor patio with an additional 40 seats. The patio is enhanced by a beautiful hand made iron railing made by Tina Coutrell of Iron Maiden Studios in the River Arts District. The artwork has a function, to serve a trellis to grow muscadine grapes. From the patio there is a view of downtown and the surrounding mountains. The restaurant is beautiful and a perfect place to bring Mom for mother’s day. The Green Sage Cafe will also be adding Sake cocktails to the menu and will be featuring brunch specials.
“We chose Mother’s Day to open the restaurant to celebrate all Mom’s and Mother Earth. It is symbolic of nourishing. We are excited to welcome the community” says Talley. Green Sage Cafe opens it doors May 11th at Westagate with expanded hour Monday through Friday 7-9 and Sunday 9-8.